NBCUniversal Telemundo Enterprises has named Karen Barroeta as EVP of Production and Development at Telemundo Global Studios, starting July 6. It’s a newly created role that sees Barroeta lead the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify…
From the HMO Newswire. This item has not been edited by Hispanic Market Overview. NGL Collective has announced the launch of Hispanicize #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators grounded by NGL’s #UnidosTogether initiative aimed at being a force for good in the Latinx community. Led…
The definitive guide for multicultural marketers and advertising professionals on where Hispanic television stands for the 2020-2021 Upfront season has arrived. The 2020 HISPANIC TV UPFRONT REPORT is now available, exclusively through HispanicMarketOverview.com and HispanicAd.com.
According to HispanicAd, Schramm Marketing Group partner Rafael Eli has passed away. His death is attributed to the COVID-19 virus. Eli started his career at AT&T and has had a rich career in broadcasting and marketing.
For decades, the Univision brand has served as the definitive hub of Spanish-language visual content and, since the 2000s, audio programming via AM and FM radio stations now an integral part of the company’s Uforia arm. In Latin America, Univision was hardly known. That’s about to change.
THE TOP HISPANIC THOUGHT LEADERS this year features the “Sweet Six” 2019 individuals who have demonstrated brand strength and commitment to best practices with respect to Total Market approaches, digital and social media initiatives, and efforts targeted to not only millennials but all consumers, with ideas rooted in or successfully integrated into Hispanic marketing and advertising activities.
The NBCUniversal Telemundo Enterprises platform will produce English-language daily news programming for the mobile platform when it launches in April 2020. Specifically, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.
With increased competition from NBCUniversal O&O WNJU-47, the Telemundo station serving the New York Tri-State Area, Univision Communications is fighting back by retooling the 11pm newscast at its O&O in the nation’s No. 1 market.
It takes a little Ingeñuity to get a ghost of Mexican heritage to awaken the senses of Latin alternative rock fans — and the savvy marketers that stand to benefit from participating in a new experience set to debut on Día de los Muertos in a city known for sin. With the right recipe, it…
Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latin millennials, defined as Hispanic adults between the ages of 22 and 37. That’s according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research. “Latinx” millennials spend 34% of their streamed…