“Look around you … look up here!
Take time to make time, make time to be there.
Look around … be a part. Feel for the winter,
but don’t have a cold heart.”
In a world with infinite influence and instant connectivity to whatever the individual wants, for some odd reason we were inspired by the words of Graeham Goble, who wrote the 1979 hit “Lady” by the Little River Band, a Australian pop band in a time of economic uncertainty, a hostage crisis, embryonic technological advancements that would change mankind, and global leadership on the cusp of a sharp turn to the right.
Sound familiar? Nearly 50 years later, marketers and advertisers have myriad more challenges when it comes to connecting with the consumer. Yet, fundamentally, the key objectives haven’t changed.
Increased ROI and product sales remain the goal. How to deliver the results has changed. Brands are now being looked at as creators, and in the U.S. Hispanic market this is being welcomed. At the same time, AI is poised to become a key creative creator or collaborator. But, what does that mean for your organization, and what are the limits to what AI can and should do?
We tackle these questions in the 2025 Hispanic Content Report, a free-to-download White Paper that incorporates data, social media, digital delivery platforms and linear channels to define just what “content” is, and who should be responsible for it in a “UGC” world where the smartphone is more essential than ever. Content is everywhere … but does it resonate? It should, if you look around you.
This year’s report includes a Portada with Liz Castells-Heard of Infusion by Castells; a conversation with Louis Maldonado of d expósito & Partners; commentary from Carlos Santiago of Santiago Solutions Group and the ANA AIMM; MediaCo President/CEO Albert Rodriguez, TelevisaUnivision EVP/Chief Operating Officer of Ad Sales Dan Riess; and fresh intelligence from Pitaya and Canela Media.
To read this report, please visit here: https://reports.hispanicad.com/reports/HCR-2025/
