With new business development still a vitally important task for today’s multicultural marketing leader, gaining influence while growing market share requires more than looking at Nielsen numbers and investing in Spanish-language radio or television. It demands more than an outdoor campaign. It certainly extends beyond the rapidly dying SEO/SEM universe.
These Thought Leaders are actively seeing success in meeting this growing challenge, and deserve recognition for taking the lead on what all should be doing to ensure the long-term health of their brands.
This year’s Hispanic Market Thought Leaders report, distributed by HispanicAd, starts the conversation by examining “Untapped Influence.”
Don’t know who Xochitl Gómez is? You should, and in-house champions of the multicultural consumer who do are the secret weapon, if you will, for today’s CMO world. One rising star with a surprising powerful resumé and outsized social media influence is proof we still don’t know it all when it comes to today’s U.S. Hispanic marketplace.
Meanwhile, the power of Latin music continues to influence and drive global consumption of contemporary hit music. But it remains important for marketers to realize that, in the U.S. Hispanic market, Carin León may be more relevant than Karol G or Prince Royce.
It’s all part of this year’s Hispanic Market Thought Leaders report, saluding leaders from these pacesetting brands have shined in their roles in the U.S. Hispanic and multicultural marketplace across the past year:
- DMI Consulting/Relevance Exchange
- IKEA U.S.
- Kraft Keinz
- Northgate González Market
- Procter & Gamble Co.
- Stellantis North America
- The Coca-Cola Company
- U.S Bank
To access and download the report, CLICK HERE!
