NBCUniversal-owned Spanish-language broadcast media operation Telemundo has kicked off a national sport impact and community initiative that champions the transformative power of sports to character, teamwork and leadership. Supported by the Comcast unit that also includes NBC, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help young people develop confidence, connection, and the skills that shape future leaders.
Tu Momento. Tu Jugada. is built on the belief that the spirit of sport can elevate every community, Telemundo says. “The values learned on the field — resilience, discipline, collaboration, and fair play — are the same values that help families and neighborhoods progress,” the Hispanic media entity notes. “This movement will spotlight emerging leaders, strengthen local teams of all kinds, and help communities build a future shaped by the lessons sport teaches us.”
The initiative begins Thursday (12/11) in the San Francisco Bay Area, marking six months until FIFA World Cup 26 begins, and will travel to eight Telemundo and Comcast NBCUniversal markets including Dallas, Houston, Los Angeles, Miami, New York, Philadelphia and Washington, D.C.
A mobile experience tour, youth clinics, fan experiences, and local partnerships are in the mix, too.
“Through Tu Momento. Tu Jugada. we are inspiring youth, creating leadership opportunities, and strengthening grassroots sports while inviting fans everywhere to share their passion for the game.” said Christina Kolbjornsen, Senior Vice President of Corporate Affairs for NBCUniversal Telemundo Enterprises.
Ed Foster-Simeon, President/CEO for the U.S. Soccer Foundation, adds, “We are proud to partner with Telemundo on Tu Momento. Tu Jugada. to inspire young people, engage families, and strengthen communities through soccer. Our sport has the power to bring people together, spark joy, and open doors for the next generation—especially in under-resourced communities where opportunities can be limited. Together, we are creating pathways that connect fans, empower youth, and help the game grow for years to come.”
