from The Adam R Jacobson Multicultural Consultancy
According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.
Casanova Pendrill CEO Ingrid Otero-Smart shares her thoughts on “total market” philosophies and how she prefers to discuss “cross-cultural marketing” in a Hispanic Market Overview Interview.
According to The Wall Street Journal,Univision Communications is talking with CBS and Time Warner about an exit strategy to the tune of $20 billion.
With a projected growth rate six times higher than the rest of the teen market, “Hispanic teens are a force in and of themselves.” Now that Shailene Woodley is bigger than Tom Cruise, marketers should also understand that Hispanic teen girls are perhaps the biggest molders of the new American consumer.
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
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