Keeping It Real: Hispanic Market Overview 2024 Brings Call For ‘Authenticity’

This year’s 52-page report, downloadable for free here thanks to our partners at, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.

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