Taking a page from Hispanic media companies including Univision Communications, New York-based Discovery Inc. is taking a big leap into the direct-to-consumer arena.
Chances are Discovery’s U.S. Hispanic and Latin America-targeted cable channels are integral to the D-to-C initiative’s success.
In a major move, Peter Faricy is taking the newly created role of CEO/ Global Direct-to-Consumer. He’ll be charged with overseeing Discovery’s global digital and direct-to-consumer businesses.
Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s successful music and movies categories. Faricy has also held leadership roles at Borders Group, Ford, and McKinsey.
“Peter is a world-class executive, with an extensive track record of building some of the world’s most successful direct-to-consumer products and businesses,” Discovery President/CEO David Zaslav said. “We are excited to welcome Peter and his vision and skill set to the Discovery leadership team as we accelerate our pivot to become a next-generation media company engaging passionate communities of fans around the world on every screen with trusted, high quality brands and content.”
Faricy reports to Zaslav starting Sept. 17.
With Faricy’s arrival, Discovery Networks International President/CEO JB Perrette will continue to lead the overall Eurosport business and will work together with Faricy on direct-to-consumer product rollouts across international markets.