MRC Drops Bomb On Simmons: National Consumer Study Flawed
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research's National Consumer Study.…
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a…