Sarabia Secured As ‘Telemundo 60’ Leader

Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been…

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Hispanic eSports Digital-Only Channel Launched By Telemundo

Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S. Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast. Rather, the “channel” is a digital offering, accessible via livestream on Twitch and YouTube. The EA Sports…

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A First From Lotus/L.A.: Women’s World Cup Coverage

For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio. You’ll just have to understand Spanish to follow what’s happening in France. In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air…

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No Translation Needed: Noticias Telemundo ‘En Inglés’ On OTT

How important is reaching today’s English-preferred, youth-driven Latino audience? NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast. Just don’t expect to find it on a Telemundo broadcast TV station in the near future. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias…

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Borja Perez Replaced By Romina Rosado As Telemundo’s Digital Head

For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.

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Hispanic CMO Thought Leaders Report: Making Waves

HispanicAd and the Adam R Jacobson Consultancy are proud to announce the fourth edition of Hispanic CMO, the most sought after publication in the U.S. Hispanic Market. Distributed Nov. 5, it is now available for viewing and download for FREE.  Curated by Gilbert Dávila, Chair of the 2018 ANA Multicultural Marketing & Diversity Conference and…

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‘Adios, Telemundo’: Salida de Silberwasser Confirmed

In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. He’s served as Telemundo Networks President for four years, and his exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. It also comes as Azteca América is gearing up for a massive relaunch.

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O’Connor Joins Lee In The Univision Departure Lounge

Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.” In an announcement distributed after 4:30pm Pacific on Monday (7/23), Univision’s New York business office confirmed the departure of Tonia O’Connor after 10 1/2 years of service with the Hispanic media company. Univision, in a statement,…

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