Loris To Lead Telemundo Election 2020 Efforts After Three Decades At Rival
Noticias Telemundo today announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29.
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2019 Hispanic TV Upfront Report
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
Wynette Gallegos Ortiz A Houston Sales ‘Estrella’
LBI Media, a Spanish-language broadcasting company set to emerge from Chapter 11 bankruptcy protection, has appointed Wynette Gallegos Ortiz as director of sales for the Houston market. In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and…
Sarabia Secured As ‘Telemundo 60’ Leader
Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been…
Hispanic eSports Digital-Only Channel Launched By Telemundo
Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S. Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast. Rather, the “channel” is a digital offering, accessible via livestream on Twitch and YouTube. The EA Sports…
A First From Lotus/L.A.: Women’s World Cup Coverage
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio. You’ll just have to understand Spanish to follow what’s happening in France. In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air…
No Translation Needed: Noticias Telemundo ‘En Inglés’ On OTT
How important is reaching today’s English-preferred, youth-driven Latino audience? NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast. Just don’t expect to find it on a Telemundo broadcast TV station in the near future. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias…
Borja Perez Replaced By Romina Rosado As Telemundo’s Digital Head
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
Hispanic CMO Thought Leaders Report: Making Waves
HispanicAd and the Adam R Jacobson Consultancy are proud to announce the fourth edition of Hispanic CMO, the most sought after publication in the U.S. Hispanic Market. Distributed Nov. 5, it is now available for viewing and download for FREE. Curated by Gilbert Dávila, Chair of the 2018 ANA Multicultural Marketing & Diversity Conference and…
‘El Rey’ Founder Partners With VICE On New Hispanic Creative Shop
The creative agency born from Williamsburg, Brooklyn-based VICE Media and the entertainment brand founded by Robert Rodriguez and supported with distribution from Univision have partnered up for an agency “partnering with brands seeking to connect with the rising U.S. Hispanic market.”