Adsmovil, Nuestra Vision Form a Strategic Alliance

Minority-owned “digital first” Hispanic media company Adsmovil has forged a strategic alliance with Nuestra Vision, a 24/7 Spanish-language TV network offering family-friendly premium programming “for Mexicans, Mexican Americans and Hispanics living in the U.S.”

This pact “marks a significant milestone for Adsmovil” as it expands its reach, audience, content, and media platforms, the company announced last week.

“By becoming the exclusive seller of Nuestra Vision’s content for the general market (cable and broadcast signals), and bundling Nuestra Vision with Adsmovil’s current offering, the company continues to deliver on its mission of reaching Hispanics across countries of origin, languages, generations, homes, and screens without compromising authenticity,” Adsmovil notes. “With the Hispanic market growing exponentially in numbers and value, Adsmovil recognizes the immense potential of the Mexican, Spanish language dominant cohort, a significant audience within the national Hispanic market, which currently stands at 63.7 million strong, representing 19% of the U.S. population, and $2.7 trillion in purchasing power.”

Adsmovil also pointed out that “the synergistic alliance with Nuestra Vision allows Adsmovil to tap into the preferences of Mexican, Spanish-dominant Hispanics, who spend their time on multiple platforms including streaming, broadcast, and cable, consuming Mexican content.”

With original productions from Mexico, Nuestra Visión provides audiences with nostalgia, representation, and a sense of belonging. Moreover, Nuestra Vision offers a wide range of family-friendly premium content, including one of the largest and most prestigious libraries of Mexican movies, TV series, live news, live sports, sports news, music, children’s content, educational series approved by the FCC, and hyper-targeted special events.

Nuestra Vision, founded 9 years ago by CEO Victor Herrera da Silva, is broadcast over the air across 38 broadcast territories through affiliated stations and can be found on DirecTV and Dish. Streaming platforms offering Nuestra Visión include Vix, Sling TV, DIRECTV Stream, LocalBTV, and Nuestra Visión’s mobile app.

“The strategic investment in Nuestra Vision fortifies Adsmovil’s overarching strategy to expand and diversify its Hispanic market reach, without sacrificing authenticity,” said Adsmovil CEO Alberto Pardo. “Furthermore, the wide-ranging array of platforms better serves the multi-faceted Hispanic cohort, core to the company’s mission since its founding. With the combined expertise and resources of both companies, advertisers can now access a comprehensive suite of advertising solutions to reach a much broader audience effectively and authentically,”

Herrera da Silva added, “We are incredibly excited about this powerful coalition with Adsmovil. As our network’s distribution continues to grow through OTA and all platforms – becoming available to more Hispanic households in top DMA’s than ever before – ensuring that our premium content was well represented was a key priority for us. Collaborating with one of the leading players in the Hispanic digital media space was our primary objective, and now, together with Adsmovil, we will continue to serve an even greater number of consumers authentically while driving a more significant ROI for brands who seek to connect and build relationships with our vibrant audience.”

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