Messianu/Edelman/Lerma Adds Key Staffers

The recently formed Hispanic-specialty ad shop from industry veterans Luis Miguel Messianu, Richard Edelman, Pedro Lerma and Carla Santiago is welcoming three new individuals, who will focus on strategy, creative and client services, respectively.

Joining MEL (Messianu/Edelman/Lerma) are Omar Quiñones, as Chief Strategy Officer; Danny Alvarez, as Executive Creative Director; and Jennifer Rangel, as Head of Client Services.

“These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market,” MEL says.

In their new roles, Quiñones, Alvarez and Rangel will report to Messianu, who serves as MEL’s President and Chief Creative Officer. “I am so proud to welcome Omar, Danny and Jenn to the MEL family,” he said. “Collectively, they bring years of experience across industries and sectors and a wealth of marketing and communications skills that continue to differentiate MEL’s competitive advantage as a one-stop shop able to offer clients the best creative, digital and earned media solutions.”

Quiñones was formerly Senior Vice President of Strategy at Edelman, where he worked on clients in the tech and food and beverage sectors. His resumé includes roles at such advertising agencies as Anomaly and Crispin, Porter & Bogusky. “The Hispanic market is at such an inflection point, not only demographically, but what’s even more exciting, culturally,” Quiñones said. “I am thrilled to join MEL to help our clients find the right path to engage, elevate and contribute to our cultura.”

Alvarez most recently focused on quick service restaurants (QSR), telecom, and tech at GUT and DAVID. He commented, “Luis Miguel’s creative vision to deliver ideas that impact and represent our communities is what attracted me to MEL. Not only do I get to creatively influence culture with clients, but at MEL, we are evolving the industry toward creative executions that have the potential to leave a mark and that’s powerful.”

Rangel previously worked with Messianu at alma — and spent the last 4 years at GUT, with Alvarez.

She said, “I am excited for this new chapter in my career and the opportunity to give our clients the undeniable growth that can come from targeting Hispanic consumers in an authentic and meaningful way. Having worked in the past with Luis Miguel Messianu at alma, I am certain of MEL’s success.” .

Alvarez and Rangel are based in Miami, while Quiñones is based in Texas.

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