Adsmovil USA, a minority-owned and certified Hispanic mobile advertising and digital media company based in Miami, has officially launched its free video-streaming service. The arrival of the platform on September 7 comes nearly two months after the debut in the U.S. Latino consumer marketplace of the business enterprise that’s brought it to market.
Created to “entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices,” Nuestra.TV is going after a bilinguial, bicultural audience with video-on-demand programming from the U.S., Latin America, and Spain, in addition to more than 40 “FAST” channels — programmed offerings found on HDTV as a built-in offering and as a downloadable app on a device such as Roku.
The big news for Nuestra.TV today is that Verizon will serve as an official sponsor of Nuestra.TV’s launch.
Nuestra.TV is aiming big, and says will also offer educational programming. Additionally, gaming, podcasts, UGC, live news, and music events will be available to subscribers.
With respect to general entertainment fare, Nuestra.TV will feature films and TV series from content providers including VIP 2000 TV, The Country Network, Planet EAT, Young Hollywood, Caracol, Mega Global Entertainment, RM Vistar, and Spanglish Films.
Furthermore, telenovelas are part of the mix, as Adsmovil USA seeks to jump into a multiple-player arena that’s seeing, no pun intended, fast growth.
Nuestra.TV is the brainchild of Adsmovil CEO Alberto Pardo. He says he’s invested in the platform, which seeks to draw audience in ways NBCUniversal Telemundo Enterprises, TelevisaUnivision, Estrella Media, LATV, Hemisphere Media Group and Spanish Broadcasting System (SBS) cannot — quenching the thirst for “high demand for premium streaming content” by better serving the wide range of audiences that make up the Hispanic community.
“We have over a decade of experience creating content and reaching Hispanics, across generations, cultural origins, and languages, and with Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging,” Pardo said. “We are thrilled to partner with Verizon to expand our reach and capability of providing viewers with culturally resonant, authentic and engaging programming, including bilingual and bicultural options that are designed for each member of la familia.”
While Nuestro.tv was announced as a platform in July, “people can now actually access it,” a company spokesperson tells Hispanic Market Overview