MundoNow, previously Mundo Hispanico, has appointed multicultural digital media veteran Andrew Polsky as its Chief Revenue Officer and Partner.
Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.”
The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.
MundoNow is a bilingual and bicultural digital media platform serving Hispanic consumers in the United States.
Polsky said, “It’s an incredibly exciting time to join this revolutionary outlet that not only recognizes new trends for how U.S. Latinos are consuming their content, but is also forward thinking enough to evolve with those trends. As the Hispanic community continues to thrive and new generations emerge, MundoNow looks to the future as an innovative channel, reaching new viewers and audience members as the first source of its kind.”
Polsky will be working closely with MundoNow CEO Rene Alegria. In addition to his overseeing traditional digital, mobile, video and branded content revenue, Polsky will guide MundoTV, MundoNow’s Connected TV channel to market, building on the company’s current slate of 16 Latino-driven original shows. Polsky will also lead MundoNow’s podcast production and sales infrastructure, helping to grow the company’s recent launch of three podcasts in the audio space, which currently total 300K downloads.
MundoNow plans to double production of MundoTV’s streaming content and podcasts by the end of the year.
“Andrew’s experience in the multicultural space is perfectly aligned with our vision for MundoNow’s future, and our audiences can look forward to a litany of exciting new programming and distribution tools with Andrew at the helm,” Alegria said.
Polsky was previously Chief Revenue Officer at Adsmovil, the mobile ad network targeting Hispanics. There, he helped launch Personas Data and Nuestra.TV while leading the company’s national sales team in the U.S.
Prior to his role at Adsmovil, Andrew was SVP of Sales/East at Entravision-owned Pulpo Media. In this role he managed a team of national sales directors and drove the multicultural ad network’s revenue growth.
Earlier in his career, Polsky led the digital division at Spanish Broadcasting System as VP of Digital Media. He has also been Digital Sales Manager for CBS in Miami, managing revenue for WFOR-4 and its former radio station digital assets.