Adsmovil, the Hispanic mobile advertising and digital media company, has hired Jessica Ricaurte to serve in the role of Chief Revenue Officer.
She is now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV.
Ricaurte arrives from Yahoo!, where she most recently served as a Global Agency Director.
But, she’s hardly a stranger to Adsmovil, as Ricaurte was a Sales Director there prior to joining Yahoo1
Past sales and management experience includes previous positions at Terra Networks, Audience Science and Televisa.
“Joining Adsmovil, especially during this time of diversity focus and inclusion initiatives, made a lot of sense to me,” she says. “The expansive Adsmovil portfolio of offerings is poised for significant growth and the time for our diverse Hispanic market, across generations and languages, has finally arrived. On a personal note, the fact that Adsmovil is minority-owned and that its most recent offering, Nuestra.TV, is committed to entertaining, informing, and empowering the U.S. Hispanic community, is of great importance to me, and completely aligns with my personal vision and goals. I’m honored to be here.”
Adsmovil CEO Alberto “Banano” Pardo commented, “We are very excited to have Jessica join our company again, and in this new capacity. She is an exceptional executive with great quantitative and qualitative skills, rarely found in individuals. She also understands this market very well and will be a great asset to our team.”