Take a moment, close your eyes, and think about what you want to watch this evening to get your mind off of work. Is it a live sporting event? A reality show? What about a telenovela, or a scripted series that you’re presently binge-watching?
Now, think about where you will be watching it, and on what device you’ll be watching it. Pretty easy to answer, right? Now, think about what service that programming of choice is on.
Easily coming up with the answer is harder than ever. There’s a plethora of programming out there — at least in English. For those who prefer to consume their video content en español, a flood of new opportunities has entered the marketplace. It’s an exciting time.
It’s also a potentially nervous time for media companies that haven’t been paying attention to trend after trend that points to cord-cutting among all consumers, even U.S. Hispanics.
As the pros know, however, the Spanish-language media consumer is unique. And, so are all of the channels — linear and digital — they consume. That is why Spanish-language networks such as Telemundo and Univision remain strong draws, even as their respective digital platforms (OTT, in industry vernacular) swiftly gain audience and marketers’ attention.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
DOWLNLOAD THE 2022 HISPANIC TV PROGRAMMING REPORT AT NO-COST TODAY,
THANKS TO OUR PRESENTING SPONSORS!
MegaTV/Spanish Broadcasting System
Nuestro.TV and Adsmovil
Infusion by Castells