Noticias Telemundo has named journalist Aranxta Loizaga as the anchor of “Noticias en la Noche,” the network’s late-night newscast. The appointment comes as Rebeka Smyth was also named to the news anchor team, working on the morning program hoyDía. “Aranxta and Rebeka are highly talented journalists with an unwavering commitment to journalistic excellence and decades…
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
Mexico City is overwhelming, but rewarding. For the first-time visitor, the first night’s stay may have one wondering why the heck they made the trip, and if it was all one big mistake. It’s not. Not at all.