Six Stellar Leaders Are Recognized as 2022 Hispanic Market Thought Leaders
HispanicAd, in collaboration with Hispanic Market Overview, is pleased to announce the release of the ninth edition of the Hispanic Market Thought Leaders report.
2022
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Schedule, Commentators Finalized for Telemundo’s Qatar Coverage
Telemundo Deportes, which holds the Spanish-language TV rights for the FIFA World Cup Qatar 2022 tournament, has released its complete broadcast schedule.
Paul Presburger Exits TelevisaUnivision Units To Focus on Globalgate
After more than a decade serving as the CEO of TelevisaUnivision units Pantelion Films and Pantaya, respectively the first film studio and streaming service focused on the U.S. Hispanic market, Paul Presburger is departing to focus on Globalgate Entertainment.
New Study Reveals Insights On Hispanic Digital Purchase Behaviors
New insights into the online behavior of a diverse and dynamic community unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
Lone Star’s Latino Masses
For the first time, Hispanics are the largest demographic group in Texas, and a Texas A&M University professor says now more than ever, it’s time for state leaders to develop programs and set aside funds to address socioeconomic disparities.
Revealed: The Brands ‘Most Effective at Winning Hispanic Consumers’
Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.
NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
Ex-Estrella Head of Publicity Launches A PR Shop
Marco Antonio Gonzalez, most recently the VP of Public Relations and Corporate Affairs at Estrella Media, has launched his own full-service bilingual public relations and communications firm.
Estrella Media’s ‘Luces, Camara, Adicción’ Podcast Readies For Debut
The nine-week series will focus on the stories surrounding some of the greatest artists and athletes who succumbed to the excess and addiction of fame and have lived to share their stories. Garza, a member of the recovery community, hosts these intimate and telling one-on-one interviews in the podcast.
Adsmovil USA Formally Launches AVOD Offering
Adsmovil USA has officially launched its free video-streaming service nearly two months after it announced its forthcoming debut.