Wurl, which powers streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on the connected-TV platform Roku.
As such, both services are now available on Roku in the U.S.
RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN.
MegaNoticias is a Mexican news channel from PCTV, part of Grupo Megacable. It is not to be confused with Mega News, from Spanish Broadcasting System’s MegaTV.
“Wurl offers Latin American content companies a huge opportunity to enter international markets, including the US, in the connected TV and streaming platform space. The US Hispanic market alone represents over 60 million viewers,” notes Joe Fregoso, Director of Business Development/Latin America at Wurl. “With their launches on Roku, RCN Más and MegaNoticias are paving the way for Latin American content companies to enter the FAST channel ecosystem and start monetizing their services around the world.”
RCN Más and MegaNoticias are represented by Condista, the distributor of international Spanish-language channels in the U.S.
“We appreciate WURL’s invaluable support in the development of two new streaming channels for the US Hispanic market, Meganoticias and RCN Más, offering diverse news and general entertainment viewing options for this important consumer segment,” said Condista distribution executive Kevin Cross.