![Minority-Owned Web Publishers Poised To Get A Revenue Boost](http://www.adamrjacobson.com/wp-content/uploads/2021/06/triple-lift.jpg)
Minority-Owned Web Publishers Poised To Get A Revenue Boost
The initiative is a curated deal of ad impressions that run solely on websites owned by Black, Latinx, AAPI, and LGBTQ+ media company operators — and GroupM is the first holding company to formally support the effort.