When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated.
Throw in data science, and the media landscape is forever reshaped, with online content delivery platforms driving “traditional” choices such as linear television, broadcast radio and the few print publications still thriving. Compounding this is the Hispanic factor: the need to connect in-language and in-culture with this vitally important segment of the Consumer Rebound Club is greater than ever.
With that, Hispanic Market Overview is proud to present in partnership with HispanicAd.com The 2020 Hispanic Content, Data and Social Report.
IN THIS REPORT
THE ‘THIRD SCREEN’: MORE POTENT THAN EVER FOR HISPANIC MARKETERS
Peter Blacker, Telemundo
PROVING THE VALUE
Joe Bernard, NGL New Generation Latino
DATA: THE AUTHENTICITY DRIVER
Parker Morse, H Code
RESILIENCE, FOR A QUICKER RECOVERY
Dennis Vaque, Spanish Broadcasting System (SBS)
Jason Hall, Estrella Media
SHOWCASING THE MAIN GROWTH DRIVERS
David Mesas, Claritas
SELLING THE DATA STORY
Jeffery Liberman and Karl Meyer, Entravision
GLUING THE GREAT DIVIDE
The López Negrete Communications leadership team
THE HISPANICAD Q&A
LOUIS MALDONADO, D’EXPÓSITO & PARTNERS MANAGING DIRECTOR
MICHELLE SAVOY, UNIVISION SVP/DIGITAL AD SALES
This report is a FREE download thanks to our participating sponsors. To read it now, simply click here!