MIRAMAR, FLA. — The person who has served as VP of News for WTVJ-6 in the Miami-Fort Lauderdale market is returning to a role at NBCUniversal sibling Telemundo — this time in the Telemundo Station Group, and in Central Florida.
Migdalia Figueroa is the new President and General Manager of “Telemundo 31,” WTMO-TV in Orlando.
As of today (8/10), Figueroa is responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. She reports to Manuel Martinez, President of the Telemundo Station Group.
“Migdalia is a well-respected leader across our group. Her vast experience and commitment to creating a work culture that prioritizes employees’ professional development while encouraging
Figueroa joined NBCUniversal in 2005 and has held numerous roles with increasing responsibility at the Telemundo Station Group and at NBC/Telemundo owned stations. At WTVJ, she implemented new editorial, production styles and workflows and led the launch of the station’s dedicated investigative team “NBC 6 Investigates” and the local consumer investigative unit “NBC 6 Responds.”
Before that, Figueroa was Senior Vice President of Content and Branding for the Telemundo Station Group for two years, and the Vice President of News for Telemundo O&O WSCV-51 in Miami from 2005 to 2010.
Figueroa has also held numerous newsroom roles at Univision, on the network level.
She began her career as a news producer for pioneering WSJN 24 Horas, El Canal de Noticias in Puerto Rico, which ran from the late 1980s through 1997.