THE TOP HISPANIC THOUGHT LEADERS this year features the “Sweet Six” 2019 individuals who have demonstrated brand strength and commitment to best practices with respect to Total Market approaches, digital and social media initiatives, and efforts targeted to not only millennials but all consumers, with ideas rooted in or successfully integrated into Hispanic marketing and advertising activities.
The NBCUniversal Telemundo Enterprises platform will produce English-language daily news programming for the mobile platform when it launches in April 2020. Specifically, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.
The Chairman/ CEO of Spanish Broadcasting System received the U.S. Hispanic Chamber of Commerce’s (United States Hispanic Chamber of Commerce Foundation) “2019 Hispanic Businessperson of the Year Award” at a gala event tied to the USHCC’s 40th Anniversary National Convention in Albuquerque.
With increased competition from NBCUniversal O&O WNJU-47, the Telemundo station serving the New York Tri-State Area, Univision Communications is fighting back by retooling the 11pm newscast at its O&O in the nation’s No. 1 market.
It takes a little Ingeñuity to get a ghost of Mexican heritage to awaken the senses of Latin alternative rock fans — and the savvy marketers that stand to benefit from participating in a new experience set to debut on Día de los Muertos in a city known for sin. With the right recipe, it…
Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latin millennials, defined as Hispanic adults between the ages of 22 and 37. That’s according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research. “Latinx” millennials spend 34% of their streamed…
What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a strong nation.
This is the United States of 2019. Will it be the USA of 2029?
Count on it, marketers.
Noticias Telemundo today announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29.
LBI Media, a Spanish-language broadcasting company set to emerge from Chapter 11 bankruptcy protection, has appointed Wynette Gallegos Ortiz as director of sales for the Houston market. In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and…