iHeart Plucks A Univision Radio Veteran With A ‘Tú’ Move
A 12 1/2 year Univision Radio veteran has accepted the role of Program Director for one of its biggest Spanish-language radio stations, joining Enrique Santos.
June 2018
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UPFRONT SEASON DIGITAL DOLLARS COULD JUMP BY NEARLY 50%
Some 82% of marketers expect to increase their digital spend as a percentage of their total advertising budget. Further, nearly 80% of marketers plan to increase their investment in analytics or attribution solutions in the next 12 months. Those are some of the key findings from the Nielsen CMO Report 2018, the first in an annual…
Moncada-led MLC To Rep ‘Chiquibaby’
MLC Media Services on July 1 will assume responsibilities for all on-air network sales and radio station affiliation of the nationally syndicated Spanish-language program “El Show de Chiquibaby” in the U.S.
Hispanic Market Overview 2018: Now Available For Free Download
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the annual Hispanic Market Overview state-of-the-industry report. The Hispanic marketing and advertising industry’s annual State of the Industry report, Hispanic Market Overview includes insight and observations from such key players as: Alex López Negrete, López Negrete Communications Isaac Mizrahi, Culture Marketing…
Longtime Telemundo Exec Captures ‘Combate’ Title
A Mixed Martial Arts (MMA) sports and multimedia entertainment company finding success by targeting Hispanics has turned to a media industry veteran and former Telemundo executive to serve as its new President.