D.C. Gets Its ‘Deportes’, Thanks To Entercom

Entercom, the radio broadcasting company that’s widely known across the business as a lover of sports programming, is bringing some “deportes” to Hispanic sports fans across the National Capital Region.

Now on the air is “El Zol Deportes,” based at WJFK-AM 1580 and on 107.9 HD-2 (WLZL-FM) in Washington, D.C.

El Zol Deportes features a mix of locally produced and nationally syndicated sports-talk programming from ESPN Deportes Radio, as well as a full slate of live Spanish-language play-by-play.

The brand is an extension of Latin Urban/Tropical hybrid “El Zol 107.9,” which CBS Radio signed on at 99.1 MHz several years ago.

 “Sports are an integral part of the Washington D.C. Spanish-speaking community and we are excited to fill this void by offering the only Spanish-language sports brand in the metro are,” said Steve Swenson, SVP/Market Manager for Entercom/ Washington D.C. “By leveraging our existing sports brands and relationships, El Zol Deportes will offer the most compelling play-by-play to serve the community and our local partners.”

Live play-by-play includes the Major League Soccer Game of the Week as well as major international soccer leagues such as UEFA, Liga MX and FIFA World Cup Qualifiers.

In addition, the station will offer Spanish play-by-play of ESPN’s Monday Night Football, Major League Baseball and the NBA playoffs.

The new El Zol Deportes will also feature the locally produced “Deportes al Día con Rey Parker,” airing weekdays from 3:00 p.m. to 5:00 p.m.

“El Zol Deportes” will also partner with co-owned WJFK-FM 106.7 “The Fan.”

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