A former President/CEO of Univision and an ex-chairman of NBCUniversal Hispanic Enterprises & Content, including Telemundo, has been appointed Chairman/CEO of the company behind the annual Hispanicize “influencer” and digital promotion conference.
Joe Uva will be formally welcomed as the new head of Hispanicize Media Group (HMG) later this week. His chief duties will be tied to the annual Hispanicize event, held each spring in Miami.
Uva will “help scale HMG to offer more authentic, relevant and cultured content for brands looking to target multicultural millennials and Generation Z.”
It’s a second new role for Uva: As reported by Radio+Television Business Report, Uva in mid-July was appointed non-executive chairman of the board of reVolver Podcasts. In this role, he will lead the company’s managers on all governance matters while helping the company with its strategy and business development.
With Uva’s naming at Hispanicize, founder Manny Ruiz will remain involved as a member of the board of directors and as a majority shareholder.
Uva said, “I am grateful to Manny for having the vision to build an impressive foundation for leading brands and advertisers to navigate the rapidly evolving, trillion-dollar U.S. Hispanic market. Our goal is to continue to foster trusted and loyal networks for today’s generation of Hispanic consumers.
He specifically pointed to Hispanicize’s acquisition of Exit 7 and LatinaMoms.com as further
“It will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights,” Uva said. “These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer.”
Ruiz founded Hispanicize eight years ago. He said, “I am 100% behind Joe and will work closely with him to build an even better, more innovative HMG that inspires and unites our Latino community.”
Uva’s first order of business will be integrating the Hispanicize events, DiMe Media and Hispanic Kitchen into the Exit 7 and LatinaMoms.com platforms.