AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…

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