The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the release of HISPANIC THOUGHT LEADERS, the inaugural release under the HISPANIC CMO presented by HispanicAd.com banner.
The HISPANIC THOUGHT LEADERS HISPANIC CMO report, presented by CommongroundMGS, salutes the achievements of the leading Chief Marketing Officers and client-side advertising and marketing decision makers in the U.S. Hispanic market.
This report features profiles of each of the industry’s Top Thought Leaders, as determined with the cooperation of the Association of National Advertisers (ANA), ahaa, and the IAB under the guidance of Gilbert Davila, CEO of Davila Multicultural Insights. Davila has served as a multicultural marketing executive for Fortune 100 companies including The Walt Disney Company and Sears, Roebuck & Co., and curated the list of the 2014 Top Thought Leaders.
The inaugural HISPANIC CMO publication, available via download at http://reports.hispanicad.com/reports/HCMO-2014/, also features a FIRSTTHOUGHT report on “total market” strategies, multiplatform rollout (or lack thereof) of Hispanic and multicultural marketing efforts, and where the pulse of multicultural marketing is today. Interview subjects include Mr. Davila, Alma VP/Strategic Planning Marta Insua, CommongroundMGS founder Manny Machado, Richards/Lerma principal and ahaa chair Aldo Quevedo, and Latinworks managing partner Alejandro Ruelas. The 11 Top Thought Leaders are being publicly revealed for the first time, with the release of this report.
Distribution of HISPANIC CMO coincides with the 2014 ANA Multicultural Marketing & Diversity Conference presented by Clear Channel Media + Entertainment,held November 9 through November 11 at the Fontainebleau in Miami Beach.
HISPANIC CMO is available at no charge thanks to the support of CommongroundMGS, Latinworks, López Negrete Communications, GfK, Casanova Pendrill, NBC Universo, Azteca, Fox Hispanic Media, and Identity/IPG Mediabrands.
Ab0ut our partner: Hispanic Media Sales Inc., publisher of HispanicAd.com, has worked closely with Advertising Age in promotion and sales of the Hispanic Fact Pack for the last 10 years. HMS has produced and distributed the annual Hispanic Market Overview for the last five years in cooperation with Adam R Jacobson and for the last two years HMS has produced the Broadcasting & Cable/Multichannel News Post-Hispanic Upfront Guide, edited by Adam R Jacobson.
Hispanic Media Sales Inc. is considered the B4B for U.S.Hispanic advertising, marketing and media experts and has enjoyed its market-leading position for the last sixteen years. Its platforms enjoy the largest readership, engagement and client partnerships in the business.