An executive summary of user demographics and audience engagement in key category channels
An exclusive analysis of the U.S. Hispanic internet audience, courtesy of Hispanic On Demand, this complimentary report offers a comprehensive look at how Latinos use the internet and how your brand can grow by taking the smartest approach to connecting with this influential and increasingly important consumer group.
According to comScore data from April 2014, more than 31.2 million U.S. Hispanics use the internet. This number will continue to increase exponentially, thanks to increased internet access from wireless devices effectively erasing the so-called “digital divide” seen between Hispanics and non-Hispanics.
Among the key findings:
GENDER EQUALITY IS A HALLMARK OF U.S. HISPANIC INTERNET USE
U.S. HISPANICS OF ALL AGES ARE ACTIVE INTERNET USERS
HISPANIC FEMALES OF ALL AGES ARE ACTIVE INTERNET USERS
ADULT HISPANIC MEN DRIVE GENDER INTERNET USE
HISPANICS USE THE INTERNET TO VIEW A WIDE RANGE OF KEY CONTENT CATEGORIES
There are also breakout sections on these key content categories.
To download this report, click here.
All analysis based on comScore April 2014 data.
Executive Summary prepared for Hispanic On Demand
Principal Analysis: The Adam R Jacobson Editorial Services and Research Consultancy