The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, is again making available at no cost the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Social Media and Sports.
The report is available by request by clicking here. We thank impreMedia, ESPN Deportes, Fox Deportes, GOL TV and GLR Networks for their support, which makes it possible for us to provide research and information such as this to you via our distribution partner, HispanicAd.com.
“When it comes to reaching Hispanic men and women, linking in with a Sports brand – whether it be an athlete, a team or a league – has proven to be extremely popular … and effective,” says Jacobson, a veteran journalist and media marketing strategist and producer of the Hispanic Market Overview reports.
“Hispanic marketing and advertising professionals have been inundated with facts and figures about the importance of social media in reaching affluent Latinos. According to Mintel, 1 in 5 U.S. Hispanics now access the internet primarily from a smartphone. There is no longer a digital divide. For brands that seek to connect with Hispanics and grow their ROI, social media – combined with sports – only seems like a natural path to sales success.”
Easy-to-read sections are devoted to the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
The Hispanic Market Overview series of reports are produced by the Adam R Jacobson Editorial Services & Research Consultancy.
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