The 2012 edition of the Hispanic Market Overview, the third in a series of annual reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, has been archived and is available for free download thanks to presenting sponsor Lopez Negrete Communications.

The report is distributed by The Adam R Jacobson Editorial Services and Research Consultancy via a partnership with HispanicAd.com, the tool for the Hispanic advertising and media professional.

The annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

View the report here.


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