ZenithOptimedia: 4.1% growth in 2013 global ad spend
ZenithOptimedia predicts global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year.
December 2012
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USA 2060: Older and Ethnically Diverse
The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.
Heineken Shifts Hispanic Duties From Vidal Partnership
Heineken, one of the strongest performers among imported beer with U.S. Hispanics and a major player throughout Latin America, is reassigning its Hispanic creative and public relations duties.
CNN Latino Readies Launch At Tr3s Affiliate In L.A.
Dubbed CNN Latino, the syndicated programming option will provide over-the-air TV stations news, lifestyle, documentary, and politically focused chat shows.
TeleFutura Finds A New Identity As UniMás
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.