MLB, Baseball, Puerto Rico … Together Thanks To WAPA

Here’s a hot story from the News Wire section of that we’ve featured front-and-center for you. While Puerto Rico has seen significant dips in its media advertising revenue, the U.S. commonwealth remains integral to many a Hispanic and Latin American branding, advertising and marketing initiative. Given Major League Baseball’s Caribbean ties and popularity, bringing games regularly to Puerto Rican viewers in Spanish could reap long-term dividends for U.S. and Puerto Rican brands looking to align themselves with a highly popular sport.

– AJ


SAN JUAN, Puerto Rico, March 30 /PRNewswire/ — The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island’s leading broadcast station, WAPA Television, and the station’s 24-hour dedicated sports channel, WAPA 2.

The games will be divided between WAPA 2 and WAPA Television.  WAPA 2 will televise at least two regular season games per week as well as the Division Series and the League Championship Series.  WAPA Television will be the home of two MLB Jewel events:  the MLB All-Star Game and the World Series.

“Producing some of the sport’s most legendary players, Puerto Rico has had a profound impact on Major League Baseball and we’re excited to bring MLB to WAPA and WAPA 2 and to highlight the current Puerto Rican players in the Major Leagues,” said Jose E. Ramos, President of WAPA Television.  “We’re proud to offer our viewers the most extensive coverage of the 2010 season on the Island and to offer our advertisers an opportunity to reach the substantial MLB fan base in Puerto Rico.”

“We are pleased for Major League Baseball games to return to broadcast television in Puerto Rico on the Island’s leading broadcast station WAPA, as well as sister network WAPA2,” said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball.  “This deal exemplifies the popularity of baseball across the Island and will provide increased access to telecasts for its many passionate fans.”

Puerto Ricans make up the third-largest Hispanic group among Major League Baseball players, and include All-Stars like Carlos Beltran (New York Mets), Jorge Posada (New York Yankees), Ivan Rodriguez (Washington Nationals), Mike Lowell (Boston Red Sox), Yadier Molina (St. Louis Cardinals), Javier Vazquez (New York Yankees), Alex Rios (Chicago White Sox) and Joel Pineiro (Los Angeles Angels of Anaheim) in their ranks, among others.

WAPA will announce the full broadcast schedule in the coming weeks.

SOURCE WAPA Television/PR Newswire

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