Adam R Jacobson: Ready To Make 2013 Ring For Your Business
Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.
2010
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DMG Solutions CMO Offers Ideas On Navigating Today’s Media Mix
DMG Solutions Chief Marketing Officer Marcelo Salup shares ideas, views on navigating today’s “complicated media environment successfully” at the December 3 Versailles Breakfast Club in Miami’s Little Havana.
A Case For A New Alternative: “Rock of the ’10s”
I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on.
America’s Latino Future: 2015 and Beyond
Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.
‘Flying High’ – Mergers, Alliances Reshape Air Travel In Latin America
Latin America represents one of the hottest growth opportunities for airlines, as competition makes mergers and alliances the new name of the game. — A Latin Trade magazine article by Adam R Jacobson
What to Read from the Top 2010 Hispanic Online Marketing Reports
Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.
‘Premios Juventud’ – A Huge Youth Opportunity For Univision
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
ElBlog: The loss of Home Depot is troubling. But it’s gone.
The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?
The Miami Herald’s Business Monday: Spanish-Language TV Networks Thriving
Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.
MLB, Baseball, Puerto Rico … Together Thanks To WAPA
The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island’s leading broadcast station, WAPA Television, and the station’s 24-hour dedicated sports channel, WAPA 2.
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