Hispanic Marketing

Hispanic Market Overview – ‘Social Media & Sports’

admin10 years ago10 years ago04 mins

Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).

The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide

admin10 years ago10 years ago04 mins

This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.

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HISPANIC MARKET OVERVIEW – 2012 Now Archived

admin11 years ago10 years ago01 mins

The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

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Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood

admin11 years ago11 years ago012 mins

The decision by Lincoln Motor Company to bring its “Hello, Again Tour” to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to follow up its tour with marketing efforts that use digital, social and mobile media targeting Hispanic Millennials, in addition to traditional media such as television, radio, and out-of-home. The results could prove highly beneficial for a brand that is not only reinventing itself, but how to reach its next generation of automobile buyers.

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Leo Burnett CCO: “We’re All ‘Under The Influence’ Of Creativity”

admin11 years ago11 years ago04 mins

The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.

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Gain Seeks To Grow Its Hispanic Dominance With Web Novela

admin11 years ago01 mins

Procter & Gamble Co.’s Gain brand of laundry detergents and dish soaps—a dominant brand among Hispanic consumers—has launched its first online novela in a bid to further grow its share of Latinos.

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San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow

admin11 years ago11 years ago05 mins

America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges with respect to finances and educational attainment, the 2012 presidential election served as a “special, defining moment for the Latino community in the U.S. For the first time Latinos could fundamentally change the trajectory of a campaign.”

AHAA 2013: Sorrell Sends ‘Em Tweeting As Conference Starts With A Splash

admin11 years ago06 mins

“If everyone understood it, it wouldn’t be an opportunity.” Those words, said about the U.S. Hispanic market by WPP Group CEO Sir Martin Sorrell, were tweeted Monday by dozens of attendees at the start of the annual ahaa conference in Miami Beach, Fla.

‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013

admin11 years ago11 years ago05 mins

Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.

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USA 2060: Older and Ethnically Diverse

admin11 years ago11 years ago07 mins

The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.