Total Market Advertising: Where Budgets Trump Insights?
I'm pulling out the Red Card on Tecate. What other brands deserve one? Let's hand them out now, so decision-makers don't make the choice of putting the budget ahead of…
SCHRAMM MARKETING GROUP LAUNCHES FANTÁSTICO
Schramm Marketing Group today announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is…
Univision’s 2016 Upfront Plan
Univision Communications plans to highlight how its portfolio "stands united" at its Upfront presentation set for tomorrow at New York's Lyric Theatre.
Telemundo Unveils A Wide Slate For The Upfronts
Telemundo will be playing up four "Super Series" telenovelas, a Sunday early-prime children's talent show, and a late show hosted by iconic former Univision personality Mario Kreutzberger -- better known…
Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson.
AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the…
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry's most widely read and trusted media and…
Top Advertiser by Latino Recognition: A Cancer Cure Charity
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital…
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion--up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of…