Total Market Advertising: Where Budgets Trump Insights?
I'm pulling out the Red Card on Tecate. What other brands deserve one? Let's hand them out now, so decision-makers…
SCHRAMM MARKETING GROUP LAUNCHES FANTÁSTICO
Schramm Marketing Group today announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that…
Univision’s 2016 Upfront Plan
Univision Communications plans to highlight how its portfolio "stands united" at its Upfront presentation set for tomorrow at New York's…
Telemundo Unveils A Wide Slate For The Upfronts
Telemundo will be playing up four "Super Series" telenovelas, a Sunday early-prime children's talent show, and a late show hosted…
Vinyl & Copy: Why Multicultural Agencies And Records Are So Alike
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst…
AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which…
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising…
Top Advertiser by Latino Recognition: A Cancer Cure Charity
To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based…
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion--up from $1.2 billion in 2010. The 67% jump…