The Marketing Of Mark Sanchez

Mark Sanchez may be able to do two things at once. He could help the Jets win and help them win over new fans. He may even be able to sell a few personal-seat licenses for Woody Johnson.

But how much time and effort should the Jets and Sanchez expend on wooing new fans, particularly in the Hispanic community?

In May 2009, New York Times NFL blogger Toni Monkovic interviewed Adam R Jacobson to discuss Latinos in professional football and how the Jets believe the best advertising is simply winning.

Read the full interview.

USA TODAY Talks To Adam Jacobson About Whoopi Goldberg’s Stint In Radio

In May 2006, USA TODAY talked to Adam R Jacobson – then the Management/Marketing/Sales Editor at Radio & Records – about the July 31 debut of Waking Up with Whoopi, a Clear Channel Radio syndicated program starring Whoopi Goldberg.

Today, the show is no more. Read Adam’s thoughts about Clear Channel’s decision to bring a television and film star to morning radio.

Adam Discusses The Exit Of ‘El Cucuy’ From SBS

On September 15, 2008, Renán Almendárez Coello – “El Cucuy de la Mañana” – aired his last show from SBS’ regional Mexican KLAX-FM 97.9 “La Raza” in Los Angeles.

In a statement released by the host, Almendárez said he will now focus on building his own radio network.

The Los Angeles Business Journal’s Joel Russell interviewed Jacobson to discuss Renan’s exit.

“Where you had one big host years ago, now you have three going for the same audience,” said Jacobson, then the associate editor at Hispanic Market Weekly newsletter in Miami. “Renan was the oldest of the three in terms of content and his ability to bring in new listeners.”

But El Cucuy was eclipsed by KSCA-FM’s “Piolin por la Manana” and Que Buena’s “Don Cheto.”

Read the entire article, courtesy of TheFreeLibrary.com.

DC’s Progressive Radio Station Adopts Latin Format

On January 14, 2005,  alternative rock fans were surprised when radio station WHFS in Washington, DC, changed formats. Infinity Broadcasting, a division of Viacom that today is known as CBS Radio, teamed with Spanish Broadcasting System in determining there was more money to be made in appealing to Hispanic listeners.

National Public Radio’s Neda Ulaby interviewed Adam R Jacobson about the switch of WHFS to WLZL and Tropical music, as “El Zol 99.1.”

Hear the interview in full.

Also read this archived Baltimore Sun article, courtesy of the Puerto Rico Herald, on WHFS’s format.

Satellite Radio: ‘The 8-Track Of The 21st Century?’

In May 2005, Sirius and XM Satellite Radio were attracting lots of media attention. Adam R Jacobson, then an editor at the respected trade journal Radio & Records, participated in a live hour-long interview with Wisconsin Public Radio’s Kathleen Dunn on the subject.

Much of the chatter about satellite radio came following a surprise October 2004 announcement from the self-proclaimed “King of all Media” – Howard Stern – that he would be stepping down from his WXRK-FM in New York-based syndicated morning show and moving to Sirius.

Jacobson was interview by numerous publications regarding Stern’s shift to satellite radio, including the Los Angeles Business Journal. ABC’s World News Tonight also interviewed Jacobson. Meanwhile, chatter about how satellite radio and MP3 players would drive listeners away from traditional AM and FM radio stations was a subject Jacobson discussed in the San Diego Union-Tribune.

And sometimes Jacobson will say things that will really get people talking. In May 2005, in a Seattle Times interview, he said the following:

“Satellite radio technology is the eight-track of the 21st century.”

He predicted XM and Sirius will be outmoded in 10 years as cars are decked out with wireless broadband technology.

Today, Howard Stern is still largely popular with those who subscribe to what is now “Sirius XM.” But his reign as the “King of All Media” has certainly ended as he tries to drum up media attention over a new contract at the satellite radio provider.

Is Sirius XM the “8-Track” of the 2000s? Thanks to online streaming initiatives and widespread availability, Jacobson now considers Sirius XM “the CD player of the 2010s.”

He adds, “Sirius XM must keep up with technological advancements each and every day. The poor audio compression is no more; stations that sounded like a 32kbps audio stream are no more. They’re better – but how much longer can they sustain the massive debt?”

from The Adam R Jacobson Multicultural Consultancy