Category Archives: Uncategorized

Pepsico Connects With Shift To ‘Cultural Branding’

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.”

Speaking this morning at the Association of National Advertisers (ANA) Multicultural Marketing and Diversity Conference in Miami Beach, Pepsi Bottling Co. CMO Simon Lowden noted that the company has brought “a reignition, or rebirth” to what had previously been multicultural branding. Displaying statistics that show Liquid Refreshment Beverage growth from 2010 to 2015 among Hispanics at 110 percent, Lowden called these projections “a major call-to-action for our business.” In the last year, Pepsico moved forward with such efforts as the rollout of a well-received Diet Pepsi television spot featuring Sofia Vergara and soccer icon David Beckham. It also launched the first spot produced by an African-American advertising agency to appear during the NFL’s Super Bowl telecast.

Javier Farfan, senior director of cultural branding for Pepsi Beverages America, noted, “We have to get out of this space of marginalizing our multicultural marketing efforts.” This includes placing the ‘new American mainstream’ at the core of Pepsico’s efforts, engaging consumers at both the national and hyperlocal level, and elevating product innovation to meet cultural needs. Lowden revealed that the popular apple-flavored soda Manzanita Sol will be imported from Mexico to high-density Hispanic markets in California, Texas and Florida to compete against brands including Sidral Mundet. “We can no longer accept general-market programs that don’t include African-American or Hispanic audiences,” Lowden concluded.

Other highlights from the first morning of the ANA Multicultural conference included the unannounced appearance of actor Edward James Olmos, who serves as a Hispanic market spokesperson for Farmers Insurance. Speaking of the importance of creating an emotional connection with consumers, Olmos spoke of his efforts with the Immigrant Archive Project, which Farmers is a lead sponsor.

At a breakfast presentation, People en Español publisher Monique Manso and president Michelle Ebanks revealed that the magazine, along with African-American female-focused title Essence, will offer full tablet-device versions of their respective publications starting in late December, with the February 2012 editions.

In opening remarks that officially kicked off the conference, ANA President/CEO Bob Liodice asked that marketers and advertising industry professionals embrace the philosophy that the multicultural market is “the new general market” and that we cannot continue to thinking of it as a separate segment of the overall consumer population. “Despite the hope for consistent change, marketers are making process,” he said, citing Coca-Cola, State Farm, McDonald’s and Best Buy as companies that have taken a lead in embracing multicultural consumers.

Other Monday sessions include a question-and-answer session with noted Latin music producer Emilio Estefan, and a discussion on diversity management presented by AT&T Inc. vice president of diverse markets Jennifer Jones.

 

I’m not a dreamer, and I’m not saying this will initiate any kind of definitive answer or cure to cancer. But I believe in miracles. I have to.” — Terry Fox. Humanitarian. Athlete. Cancer research activist.
7/28/58-6/28/81.

 

FeatherHeart Introduces Bridal-Themed Pieces for Canines With Official Launch of ‘Love Me. Love My Dog’ Brand

STYLISH, UNIQUE AND FULL OF GLAMOUR.
HANDMADE, ONE-OF-A-KIND PIECES … NOW FOR YOUR PET

COCONUT CREEK, FL — JANUARY 7, 2011. FeatherHeart, the pioneering creator of top-quality, unique accessories, in 2010 established itself as a premier producer of one-of-a-kind designs. For 2011, FeatherHeart founder Dannielle Kukar has set her sights on building on this success by launching brand with legs — four of them, actually.

LOVE ME. LOVE MY DOG, an extension of FeatherHeart, is set to make tails wag and heads turn. With all of the flair of her renowned designs for hats, fascinators and pins, Kukar has crafted the perfect pet accessory for the “dog parent” — the fashion-minded pet lover who treats their canine companion as a beloved family member.

From beautiful bridal-themed pieces that make your pet a welcome member of the wedding party to enjoyable, fun and imaginative everyday pieces, LOVE ME. LOVE MY DOG is the brand that speaks straight from the heart.

“As an award-winning graphic designer, creativity is my life,” notes Kukar, who created FeatherHeart in January 2010 following a successful career in fashion illustration and graphic design. “It is my intent to bring style and joy to the wearer, and have them feel that this is a piece that will be part of their lives for years to come.” Now, says Kukar, the joy and style exhibited in each LOVE ME. LOVE MY DOG design can be enjoyed by stylish women and  men, and their beloved pets alike.

Kukar, recently featured on WSVN-Channel 7 in Miami’s popular Deco Drive fashion and style program, uses her design experience to create the perfect balance of color and composition in her headpieces. “I combine feathers, in their natural form or dyed, with fabrics and crystals and other materials, some recycled or repurposed,” she notes. “The results are labor-intensive gallery pieces that are 100 percent hand-crafted and versatile.

Kukar’s Coconut Creek work studio may be where inspiration is fulfilled. But it is her everyday surroundings that oftentimes provide the spark — and key ingredients — to fulfillment. “My work area will never be pristine,” she says. “I like things lying around, so they can truly inspire me, and trigger me. Palm fronds were lying on the ground all over my community. I thought they were gorgeous … and I knew I was going to do something with them.” The palm fronds are integrated into one-of-a-kind cocktail hats, presently on exhibit at the Florida Craftsmen Gallery in St. Petersburg, Florida.

Featured items including the Gia Rock Star pet barrette, along with other FeatherHeart accessories, can be found on the FeatherHeart’s Etsy.com online shop, at http://www.etsy.com/shop/featherheartdesignsFor more about Dannielle Kukar and FeatherHeart, visit http://www.featherheartdesignsbydannielle.com.

CONTACT:           PALOMA KUKAR, 954-249-1568, featherheart@comcast.net
ADAM R JACOBSON, 305-532-2928, adam@jakeadams.net

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Adam R Jacobson: Ready To Make 2013 Ring For Your Business

The Adam R Jacobson Editorial Services and Research Consultancy is designed to give media organizations, public relations firms and business that added edge –  with professionally managed research and writing capabilities not necessarily available to them otherwise.

Like what you see? Want someone like Adam R Jacobson in your organization?

Please contact us at adam@adamrjacobson.com. We’ll be glad to chat with you!

Adam R Jacobson

Hispanic Market Research and Analysis
Radio-industry Marketing Communications

Main address:
157 SW 96 Terrace
Plantation, FL 33324 

Southern California bureau:
1310 Loma Drive, Suite C
Hermosa Beach, CA 90254

East Coast: 954.417.5146
West Coast: 818-231-1546
Twitter: www.twitter.com/jakeadamsdotnet

Also on LinkedIn.com

A Case For A New Alternative: “Rock of the ’10s”

In March 2010, I wrote some commentary about KROQ and KYSR in Los Angeles and where “Modern Music” is headed.

Sadly, it headed into the dumper. But did it?

So-called Alternative music stations aren’t Alternative anymore. Nor are they modern. Most are now Classic Rock stations for Gen-X.

Yet there’s product out there. Somewhere. KCRW/Santa Monica offers some. Xfm 104.9 in London offers some. Even WFNX/Boston does.

That’s why I can’t stop thinking about this — we are reliving 1979-80 all over again when it comes to the future of rock music.

Some programming consultants will tell you Rock is dead.

I don’t believe it.

Even with large multiethnic audience, music cycles have proven rock will return.

We also forget that in Latin American markets like Lima, Active Rock never died. Same goes for Bogotá. Mexico City had a very successful Alternative station before it was ultimately shut down for a variety of reasons (98.5).
 
What I find fascinating is that the current trend of Modern Music skips over the 1990s, as if all the music I thought “destroyed” the format (Nirvana, Stone Temple Pilots, Green Day, Pearl Jam, etc.) are non-factors. Listen to some of the sounds from acts like Cut Copy, Arcade Fire and Matt & Kim – the influences are there.
 
So I experimented. What would a radio station sound like that focused on new music yet embraced the “cutting edge of rock” of the 1980s?

What market could it work in, successfully enough to start a trend?
 
Here is what I came up with:
 
107.5 THE POD
What’s Next For Houston
 
 
 
FLORENCE + THE MACHINE  You Got The Love
WEEZER Hash Pipe
A SILENT FILM You Will Leave A Mark
KEANE Under Pressure
MUMFORD & SONS Little Lion Man
BOB MARLEY & THE WAILERS Could You Be Loved?
KINGS OF LEON Sex On Fire
DEPECHE MODE Policy Of Truth
HURTS Wonderful Life
SILVERSUN PICKUPS Panic Switch
 
PHOENIX Lisztomania
NINE INCH NAILS Head Like A Hole
MGMT Kids
DIRTY HEADS f/ROME Lay Me Down
SPOON Got Nuffin
VAMPIRE WEEKEND A-Punk
THE XX Crystalized
NEON TREES Animal
CELEBRATE THE NUN Will You Be There?
 
GORILLAZ Feel Good Inc.
CEE LO GREEN Forget You
MUSE Starlight
MARINA & THE DIAMONDS Hollywood
FRANZ FERDINAND No You Girls
TIESTO f/TEGAN & SARA Feel It My Bones
UNDERWORLD Born Slippy
 
COLDPLAY Viva La Vida
BRANDON FLOWERS Crossfire
SUBLIME Badfish
ARCADE FIRE Ready To Start
CURE In Between Days
LINKIN PARK New Divide
M.I.A. Paper Planes
JULIAN CASABLANCAS 11th Dimension
 
MARK RONSON f/AMY WINEHOUSE Valerie
GOSSIP Heavy Cross
WEEZER I Want To
JANE’S ADDICTION Been Caught Stealing
MINUS THE BEAR My Time

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Here’s the problem: This may be cool for a person in their 30s seeking new music, a “Hot Adult Alternative” if you will.
 
But I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on. 
 
Yet perhaps “Hot Adult Alternative” is a way for stations in markets where there is heritage for Alternative and listeners have aged beyond the demo of the current station.

What are your thoughts? I’d love to get your feedback. Please leave them below.

ADAM R JACOBSON
Hispanic Market Media Strategist

‘Flying High’ – Mergers, Alliances Reshape Air Travel In Latin America

Flying High.
By Adam Jacobson

Latin America represents one of the hottest growth opportunities for airlines, as competition makes mergers and alliances the new name of the game.

Travelers flying around Latin America today are enjoying options that were unimaginable just a few years ago. Given the bevy of new routes, direct access to more cities and the entry of scrappy, low-cost carriers, business and leisure customers are flying high.

So is the industry. The expanding ranks of global airline alliances are credited with helping to boost business for a broad swath of carriers operating in the region. And Latin American carriers, unlike many struggling counterparts in the United States and Europe, managed to skirt the turbulence of the crisis.

More at Latin Trade magazine

The Miami Herald’s Business Monday: Spanish-Language TV Networks Thriving

Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami?

Adam R Jacobson, taking a break at his home office

The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, as Glenn Garvin interviewed Adam Jacobson, Julio Rumbaut, José Cancela and other Hispanic market experts and executives on the subject.

To read the Miami Herald article in full, courtesy of Boulder Weekly, simply click here!

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Univision Radio/New York Solidifies Beisbol Relationships

Press coverage in recent days has discussed the signing of the New York Yankees and New York Mets to broadcast deals with Univision Radio in New York.

This isn’t news. Univision Radio in the Big Apple has enjoyed relationships with both Major League Baseball teams – each of which have increased their Spanish-language outreach and Hispanic initiatives – for several years.

What’s going on for 2010 is a signal flip – one that makes sense for both teams.

Tom Taylor’s “Taylor on Radio-Info” radio industry online newsletter updates the story in its March 22 edition, and talked with the JakeAdams Editorial Services and Research Consultancy to straighten out some inacurracies in its initial report from March 19.

Here is Tom’s coverage:

With the Mets on WQBU (92.7), Univision ties up both Major League Baseball teams in New York.
The Yankees just signed a full 162-game deal with Univision’s Spanish news/talk WADO (1280) – moving them over from Univision-owned regional Mexican WQBU (92.7). Now Univision replaces the Yankees on “La Que Buena 92.7” with the Mets.
Editor’s Note: The Mets had been on WADO.

Hispanic media consultant Adam Jacobson tells T-R-I it “makes sense: Univision puts the more popular Yankees on the bigger signal” of WADO. WQBU, the onetime modern rock WLIR, is licensed to Garden City and straddles the border of the Long Island and New York City markets. Jacobson says the coverage of 92.7 works for the Mets – “The Mexicans live in Queens and the South Bronx, and those are the Spanish-speaking Mets fans the team wishes to grow its fan base with.”

The National League Mets will put 150 of their regular season games on La Que Buena plus two Spring training games. Also on the schedule – an unusual June 28-30 regular-season series against the Florida Marlins – played at Hiram Bithorn Stadium in metropolitan San Juan, Puerto Rico. 

The deal with the Mets also grants the franchise cross-promotion on other Univision radio stations in the Big Apple.  The booth team of Juan Alicea and Max Perez Jimenez continues to call the action, and their voices will be heard on the Secondary Audio Program (SAP) channel for the SNY cable service and WPIX-TV/Channel 11, the Mets’ broadcast partner.

Who’s making money on Spanish-language baseball in NYC?CBS-owned WCBS-AM (880) is the radio rightsholder and has carried the English-language Yankees games since they left WABC (770) at the end of the 2001 season. WCBS continues to produce both the English-language broadcasts as well as the ones in Spanish. But Adam Jacobson adds the detail that the Spanish Beisbol Network “landed ad representation rights for the Spanish-language radio broadcasts of the Yankees” in July 2009. So SBN is selling spots for the Yanks, which are now moving from Univision’s WBQU (92.7) to the bigger signal of WADO (1280). And who is SBN? Adam says it was bought in 2008 by Virginia-based Celeritas Management, funded by Palladium Equity Partners.

Jake

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Radio en Español NEWS NOTES

“Maria” has replaced “José” in some more cities, says Tom Taylor. Entravision has spread its “Siempre Romantica” Spanish soft adult contemporary format to three new markets. Launched in Stockton-market KCVR-AM and Modesto-market KCVR-FM, Maria has settled into Las Vegas, where it is now airing on KRRN-FM (92.7). It’s also now on AMs in Denver (the former regional Mexican KMXA, Aurora at 1090) and El Paso, where KSVE at 1650 has quit simulcasting “Jose 93.9” KINT.

A Case For A New Alternative

Alternative radio rivals KROQ-FM 106.7 and KYSR-FM 98.7 in Los Angeles split a 6.0 share in the Arbitron ratings. Both stations offer a steady diet of 1990s-era Modern Rock music.

But is this “Alternative” anymore? Where’s the new music?

On March 4, industry blog Ross On Radio looked at why the 1990s dominate Alternative radio. Many commented on the subject, including JakeAdams founder Adam R Jacobson, who notes:

“Many a programmer will tell you that Alternative is soft right now and there’s not a lot of product out there. But according to who? [It’s the] fortysomething programmers that can no longer program a true ‘alternative’ to the abundance of pop and Hip-Hop that most listeners 13-27 are listening to today . . . It’s time to hand Alternative music formats over to the next generation and come to grips with the realization that U2 and Stone Temple Pilots are to today’s college student what Pink Floyd and Led Zeppelin are to today’s 40 year old male.”

That was just a little bit of what I had to say on the subject.

Stations like KYSR, KROQ and (especially so) WRFF-FM 104.5 in Philadelphia are relying on what is now “Modern Gold” to drive up ratings and keep the core happy.

This is dangerous; this is predictable.

Yet aside from MGMT, Silversun Pickups, Weezer, Vampire Weekend and Phoenix, what is “alternative” music today? What should an Alternative station play?

I must go back to the often misinterpreted “Year Arc” – something that Oldies/Classic Hits programmers have abused and fail to understand and something that Alternative programmers of today need to understand and grasp — before their stations become the Gen-X Classic Rocker.

What do I mean by “Gen-X Classic Rocker”?  I mean that no Alternative station should be playing anything but the very top-testing records released between 1992 and 2000. Period.

Why? Think of my target audience. I want to attract men and women between 14 and 34 years of age. Thus, my median listener is 24 years old and was born in 1986. Assuming most people start liking music around age 9 or 10, that puts us at 1996-97.

What does this mean? This means that the following records are Oldies to my core audience and must be played as if these are the sacred songs of one’s childhood – the foundations of the music they like today:

RED HOT CHILI PEPPERS    Under The Bridge
PEARL JAM  Jeremy
NIRVANA  Come As You Are
PEARL JAM Evenflow

Ladies and gentlemen, the above songs came out when my typical listener was six or seven years old.

Other songs now considered “classics,” because my core audience was in elementary school, include:

STONE TEMPLE PILOTS  Plush
PEARL JAM Daughter
SMASHING PUMPKINS Today
OFFSPRING Self Esteem
NINE INCH NAILS Closer
GREEN DAY Basket Case
SOUNDGARDEN Black Hole Sun
SUBLIME What I Got
FOO FIGHTERS Everlong
BLUR Song 2
BEASTIE BOYS Intergalatic
CAKE Never There
BLINK-182 All The Small Things

How many programmer directors would be freaked out right about now?
Well, my friends – this is a reality check: All of these songs were released before the majority of my target audience graduated high school.

Alternative must become a “21st Century Format” and play nothing but 2000s and now. It must be more adventurous, embrace new music, and hark back to the days when radio was relevant because it connected with the audience. And, it should play currents in a meaningful rotation.

I experimented one recent evening with coming up with an Alternative format that could embrace its heritage while superserving today’s college-age student. Pick a market like Washington/Baltimore, Miami, New York, or Atlanta.

I came up with a current-focused format that was truly Alternative in nature. I also like what stations like KBZT/San Diego are doing at late-night hours, and have always admired the creativity of Jim Ladd. What if we were to combine the two concepts, while borrowing from Nick The Nightfly at Radio Monte Carlo – a champion of NuJazz, Chillout, Ambient, and Brazilian Pop?

The target age of my audience is 14-34, while appealing also to the 18-49 demographic. Hence, there are some Triple A currents and gold mixed in – also because of the East Coast nature of the audience and difference in what is familiar compared to West Coast stations and tastes.

Here’s what I came up with for my imaginary station –

101-7 The Pod Alternative Music Now.

20:00

TEMPER TRAP  Sweet Disposition   C
DANDY WARHOLS Bohemian Like You  G
VAMPIRE WEEKEND Cousins  C
BIG PINK Dominos  C
WEEZER I Want To  R
MUSE Starlight R
SPOON Don’t You Evah   R
– 4 min. break – SPOT
MGMT Time To Pretend R
GOSSIP Heavy Cross  C
TV ON THE RADIO Wolf Like Me  G
ONE ESKIMO Kandi  C
20:48    SET BREAK
JULIAN CASABLANCAS  Out Of The Blue  C
KILLERS Somebody Told Me G
SILVERSUN PICKUPS Panic Switch  R

21:00

KIDS OF 88     My House                            C-Add
MATISYAHU    One Day                            R
MUMFORD & SONS    Little Lion Man                        New-Test
R.E.M.    Losing My Religion                            G
ELLIE GOULDING    Starry Eyed                        C
PAUL OAKENFOLD f/CRAZY TOWN    Starry Eyed Surprise            G
TIESTO f/TEGAN & SARA    Feel It In My Bones                C
– 4 min. break – SPOT
FRANZ FERDINAND    No You Girls                        R
THE WHITE STRIPES    Seven-Nation Army                    G
PHOENIX    Lisztomania                            C
LINKIN PARK Feat. JAY Z    Numb/Encore                    C
21:46    SET BREAK
RISE AGAINST    Savior                                R
GREEN DAY    Boulevard Of Broken Dreams                    G
DAN BLACK    Symphonies                            C

Then, at 10pm, I went with a nighttime chillout show that doesn’t have to be 100 percent sedate and can even include some older songs with a hard edge that can fit texturally. I’m looking to an audience of late-night workers, students, a soundtrack for a romantic night and perhaps a savvy 30-something audience. Note the current material as well:

22:00   The Pod Lounge

RYUICHI SAKAMOTO Opus
ZERO 7 Swing
GABIN  Doo Uap
BEBEL GILBERTO The Real Thing
PETER GABRIEL More Than This
CORINNE BAILEY RAE The Blackest Lily
ROXY MUSIC Love Is The Drug
MASSIVE ATTACK Paradise Circus
MUSIQ SOULCHILD Silky Soul
– 3 min. break –
NOUVELLE VAGUE I Melt With You
OASIS Wonderwall
THE XX Crystalized

23:00

TRIBALISTAS Velha Infancia
CELLAR 55 With Or Without You
MIRIAM MAKEBA Pata Pata
CHARLOTTE GAINSBOURG The Songs That We Sing
LADY ANTEBELLUM Need You Now
KATE BUSH Cloudbusting
GORILLAZ Stylo
MOBY South Side
SNOW PATROL Just Say Yes
– 3 min. break –
COLDPLAY Talk
TALKING HEADS Burning Down The House
DEATH CAB FOR CUTIE Meet Me On The Equinox

We are in 2010 and at a crossroads with technology, and with music.

New blood, new ideas and new music are the key solutions to making Alternative music formats relevant to the 18-34 and 18-49 cell.

Jake Adams Gets A Tryout At WLYF/Miami

Adam R Jacobson, using the name “Jake Adams,” was the voice behind the mic for the 10am-3pm air shift on Lincoln Financial Media’s WLYF “101.5 Lite FM” in Miami on Sunday, January 17, 2010.

Adam was one of several candidates being considered for this highly desired air shift, which includes Saturdays. WLYF is interviewing and auditioning other worthy candidates over the next several weeks.

It appears that while Adam did a great job after not being on the air for more than a decade and never having been on the air at a No. 1-rated radio station in a top 15 Arbitron market, the station is looking for someone with a bit more experience – and less nerves!

How was the experience? Here’s Jake in his own words:

Being a radio personality on a station that has never appeared in the Arbitron ratings, or pretending to be a disc jockey as a seven-year-old destroying my mom’s cassette of “Take Me Home” by Cher, is NOTHING like actually getting behind the mic and putting on headphones in a radio station that’s the dominant No. 1 in the ratings.

My experience was everything I hoped it could be – even with the three big faux pas witnessed during my five-hour shift on 101.5 Lite FM.

The first hour went somewhat smoothly, even as I got used to the foreign equipment and “modern” technology – no cart machines or CD players or records to cue up anymore!

Then,  at 11am, things started to get bad. I went long on the weather, and the music bed ran out. I panicked, and hit the top-of-the-hour sounder early. I nearly stepped on the promo that leads in to the first song of the hour.

Then, at 11:08 or so, an unexpected pause of eight seconds occurred. Oh, crap! This was my cue on the computer software to come in and talk up a record with one of three revolving liners – but I was supposed to manually delete the pause from the automated playlist system. So after the dead air, Selena’s “I Could Fall In Love” began, I did my liner, and I steamed off some hot air for a few minutes as the head of programming and operations, Rob Sidney, came in to the studio to find out what had happened.

I was mad at myself, but like in a marathon one must solider on, refocus, and think of the finish line. I was at mile 6 of 26.2 and stumbled. Time for a Gatorade and positive thoughts.

From 11:30AM to about 2:30PM I thought I did pretty well. I was a bit unhappy with some of my wraps – breathing issues, running out of air on a lengthy promo read and other nit-picky, Virgo-like self-criticisms.

But I had hit my stride. Talking up Naked Eyes’ “Always Something There To Remind Me” was pure joy. I was in my bedroom – talking up records to my imaginary listeners. But I wasn’t – I was on the station with more than a 9 share in a top 20 market, with thousands of people listening to me.

Then, a problem. I had a 35-second liner to read, but it was between a cold fade for “As Long As You Love Me” by Backstreet Boys and a seven-second intro for Phil Collins’ “You Can’t Hurry Love.” Instead of talking over dead air and then cueing Phil with seven seconds to go in my wrap, I talked over the final 15 seconds of the BSB song. Because I cued the mic early and DELETED the break. I knew my mistake and had to eat it. Yuck.

Rob came in and wanted to know what the hell had happened. I was pissed off at myself, and again recovered strong enough to finish my first-ever five hour shift since 1994.

When Denny relieved me, my head was throbbing. I felt nauseated, knowing that I had seriously flubbed a couple of key things in my on-air audition.

But I was strong for three hours or so. It was an audition; mistakes happen. At least my headphones weren’t taken from me and I wasn’t shown the exit until the end of my shift.

My friends and family think I was the best air personality they’ve heard in a while. I give myself a B-.

Will I be the next “Radio Idol” in South Florida? Who knows. I’m just happy to have gotten the chance to do something I enjoy and share five hours of my weekend with thousands of people actually paying attention to what I have to say.

If I get the gig, it’ll be a dream come true. If I don’t, no big deal.

I had fun.  I just hope other air talents have fun behind the mic too.

Editor’s Note: Unscoped one-hour airchecks of Adam’s live on-air audition at 101.5 Lite FM are 8MB each and cannot be uploaded to JakeAdamsDotNet. If you’re interested in Adam for your radio station, send us a note at adam@jakeadams.net and we’ll be happy to talk to you about getting a file to your FTP server.