from The Adam R Jacobson Multicultural Consultancy
A look at Jacobson’s discussions on the U.S. radio industry, and comments made to newspapers, radio stations and television stations.
A twenty-five-year national radio sales professional with extensive knowledge of the Hispanic radio marketplace, Figueira’s background includes roles at Caballero Spanish Media, Interep and McGavren Guild.
This article originally appeared in the Radio + Television Business Report on July 26, 2021. By Adam R Jacobson In September 2018, a forlorn AM radio station that had been serving Brazilians with Portuguese-language fare became the latest station to capitalize on the massive growth of the Spanish-speaking population in Central Florida. Only, it didn’t adopt another…
The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%).
The nation’s largest owner of broadcast radio stations, also a leading podcast and audio streaming provider, is launching a new standalone podcast venture “dedicated to elevating Latinx voices and creators, and sharing the Latinx experience with millions of listeners.” In partnership with Enrique Santos, iHeartMedia’s President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators…
A weekly English-language newsletter examining the key issues impacting the Latino community is on the way. And, it is thanks to a new partnership between Axios and Noticias Telemundo.
An imaging company with offices in New York and Los Angeles has launched an audio network focused specifically on U.S. Latinos. Introducing Nueva Network, which promises at its onset 79% of U.S. Hispanics over the age of 11.
Internationally known recording artist Nicky Jam will be honored with the annual iHeartRadio Corazón Latino Award Presented by Ally during the virtually presented 2020 iHeartRadio Fiesta Latina, scheduled for Thursday, Oct. 8. Mr. Jam will be presented with the award by iHeartLatino Chief Creative Officer Enrique Santos. The award honors an individual that exemplifies their…
Some 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast.
That’s according to the just-released The Latino Podcast Listener Report from Edison Research.
The study also shows increases in podcast listening for over half of U.S. Latinos age 18+ since the outbreak of COVID-19.
The Chairman/ CEO of Spanish Broadcasting System received the U.S. Hispanic Chamber of Commerce’s (United States Hispanic Chamber of Commerce Foundation) “2019 Hispanic Businessperson of the Year Award” at a gala event tied to the USHCC’s 40th Anniversary National Convention in Albuquerque.
A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.
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