from The Adam R Jacobson Multicultural Consultancy
In the fifth edition of Hispanic Market Overview, the question of “what is ‘total market’ and how does the marketer best tackle this in their buying and planning and Hispanic executions?” is fully probed by some of the top executives in the Hispanic market today. We also examine the coveted Latino millennial, and why they are important as influencers and are social media leaders.
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.
SBS’s Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.
Veteran journalist, multicultural analyst and Hispanic market strategist Adam R Jacobson has been named Editor of Hispanic Television Update, the widely read monthly electronic newsletter published and distributed by B&C/Multichannel News. Jacobson’s appointment as editor is effective with the October 17, 2013 newsletter.
Renan Almendarez Coello, best known to radio listeners across the U.S. and Northern Mexico as El Cucuy de la Mañana, has signed a syndication deal with Miami-based GLR Networks, owned by Spanish media giant Grupo Prisa. The talk-intensive program, hosted by “The Bogeyman,” is being offered to Regional Mexican stations or stations in markets with a large population of immigrants of Mexican heritage.
Hispanic advertising agencies and consultancies are more vital than ever when connecting marketers and brands to Latino consumers. We live the market. We understand the market. We experience the market. Who else is better equipped to understand the 22-year-old second-generation Hispanic, regardless of where they were reared?
Univision Radio has suddenly pulled the plug on the syndicated Piolin por la Mañana morning show, based at KSCA-FM in Los Angeles.
The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.
Recent Comments