from The Adam R Jacobson Multicultural Consultancy
I’m not a fan of your music, Pitbull–of endless lyrics about fiscal irresponsibility, getting bottle service at a night club, and looking good to score hot chicks. Yet I applaud you, Mr. Armando Christian Pérez, 34-year-old golden boy of Miami. Why? Because you have emerged as a master of Hispanic marketing, and you may not even realize it.
Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.
The sixth annual Hispanic Market Overview, a comprehensive look at the state of U.S. Hispanic advertising and marketing, is now available for download.
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
“Rude”, a Canadian reggae song about a guy who can’t get the approval of his girlfriend’s dad to marry her, was the No. 1 track according to some Hispanic market media expert in Miami, the most nonprogressive place for new music discovery in the Southeastern U.S.
Revenue gains from SBS’s WLEY and Univision’s Spanish pop “Latino Mix” simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue drop at Univision market leader WOJO-FM 105.1.
Whether Michael Keaton wins the Academy Award for Best Actor for his role as a former action hero superstar desperate for a comeback by turning to Broadway is not the issue here. What matters is what Alejandro González Iñárritu has put on the screen, and how the Age of the Latin Filmmaker has been cemented with this cinematic masterpiece.
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.
Lincoln Financial Media, owner of Lite FM, Magic 102.7 and The Ticket in Miami, has agreed to sell its 15 radio stations in four markets to Entercom. Lincoln will relinquish control of the radio stations to Entercom via a time brokerage agreement in late January, with the sale’s completion expected for Q2.
Eddie ‘Piolin’ Sotelo, who shot to fame at Univision Radio’s KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013, will now have his El Show de Piolin heard on two American General Media (AGM) stations: “Radio Lobo” KLVO-FM 97.7/KKIM-FM 94.7, serving the Albuquerque-Santa Fe DMA; and KEBT-FM “96.9 La Caliente” in Bakersfield, Calif.
Recent Comments