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AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…

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DON FRANCISCO’S LEGENDARY PROGRAM “SÁBADO GIGANTE” ENDS ITS SUCCESSFUL RUN AFTER 53 YEARS ON THE AIR

Univision Communications Inc., the leading media company serving Hispanic America, today announced that after an incredible run of more than 53 years, Univision Network’s top-rated variety show, “Sábado Gigante” (Giant Saturday), hosted and created by Don Francisco, will end its current cycle on Sept. 19, 2015 to coincide with the end of the 2014-2015 broadcast television season.

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The ARJ Hottest 100 – 2014

“Rude”, a Canadian reggae song about a guy who can’t get the approval of his girlfriend’s dad to marry her, was the No. 1 track according to some Hispanic market media expert in Miami, the most nonprogressive place for new music discovery in the Southeastern U.S.

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