from The Adam R Jacobson Multicultural Consultancy
The creative agency born from Williamsburg, Brooklyn-based VICE Media and the entertainment brand founded by Robert Rodriguez and supported with distribution from Univision have partnered up for an agency “partnering with brands seeking to connect with the rising U.S. Hispanic market.”
In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. He’s served as Telemundo Networks President for four years, and his exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. It also comes as Azteca América is gearing up for a massive relaunch.
Peter Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s successful music and movies categories. Faricy has also held leadership roles at Borders Group, Ford, and McKinsey.
Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.” In an announcement distributed after 4:30pm Pacific on Monday (7/23), Univision’s New York business office confirmed the departure of Tonia O’Connor after 10 1/2 years of service with the Hispanic media company. Univision, in a statement,…
What is Lee’s next destination? Univision notes that he will start his own production company.
Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, announced today it is adding to its world-class sports content portfolio the exclusive Spanish-language U.S. media rights to the 2019 Copa America to be held in Brazil.
A 12 1/2 year Univision Radio veteran has accepted the role of Program Director for one of its biggest Spanish-language radio stations, joining Enrique Santos.
Some 82% of marketers expect to increase their digital spend as a percentage of their total advertising budget. Further, nearly 80% of marketers plan to increase their investment in analytics or attribution solutions in the next 12 months. Those are some of the key findings from the Nielsen CMO Report 2018, the first in an annual…
MLC Media Services on July 1 will assume responsibilities for all on-air network sales and radio station affiliation of the nationally syndicated Spanish-language program “El Show de Chiquibaby” in the U.S.
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the annual Hispanic Market Overview state-of-the-industry report. The Hispanic marketing and advertising industry’s annual State of the Industry report, Hispanic Market Overview includes insight and observations from such key players as: Alex López Negrete, López Negrete Communications Isaac Mizrahi, Culture Marketing…
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