from The Adam R Jacobson Multicultural Consultancy
The organization once known as AHAA and rebranded from the Culture Marketing Council to the Hispanic Marketing Council earlier this year has released its annual Hispanic Market Guide. In short, HMC says the report reaffirms the business imperative of Hispanic market and is the “only guide providing data-driven” information on Hispanic consumers. “Hispanics are the driving force behind…
Multimedia National Agency is welcoming Claudia Wagner as President of Strategy and Content. She will be responsible for the company’s podcast strategy, content partnership and sales. Wagner was at Bloomberg for over 20 years and oversaw affiliate marketing in the U.S., Latin America and EMEA region while based in London. Throughout her tenure at Bloomberg, she…
She became renown to Spanish-language television audiences for her star-making role in the Mexican adaptation of “Ugly Betty.” Today, she’s hosting the morning show on reggaetón-fueled Latin Urban “Cali 93.9,” a Meruelo Media-owned property. Soon, she’ll be adding a TV series produced and distributed by a Meruelo radio rival that’s invested heavily in video and digital platforms since its transformation from the former LBI Media.
A multi-year partnership has been reached between Verizon and Univision Communications. It sees Univision exclusively launch the TUDN Vision content portal experience on Verizon devices. This gives fans digital access to the stadiums where games are held, with 360 camera views. It is designed to bring fans closer to the action.
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