from The Adam R Jacobson Multicultural Consultancy
It takes a little Ingeñuity to get a ghost of Mexican heritage to awaken the senses of Latin alternative rock fans — and the savvy marketers that stand to benefit from participating in a new experience set to debut on Día de los Muertos in a city known for sin. With the right recipe, it…
Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latin millennials, defined as Hispanic adults between the ages of 22 and 37. That’s according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research. “Latinx” millennials spend 34% of their streamed…
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